The MSBAPM program offers industry-driven concentrations. Students can elect one of these concentrations or choose to study electives from various knowledge areas.
Data-driven businesses are dominating today — learn how to explore, visualize, model, and derive custom insights from data using state-of-the-art methods & software.
Choose three (3) from the following recommended courses:
OPIM 5501 – Visual Analytics
OPIM 5502 – Big Data Analytics with Hadoop
OPIM 5504 – Adaptive Business Intelligence
OPIM 5509 – Introduction to Deep Learning
OPIM 5511 – Survival Analysis using SAS
OPIM 5512 – Data Science using Python
Marketing is more than creativity — gain insights on how businesses build awareness, engage consumers, and stand out among fierce competition in a digital world.
Required Course: MKTG 5115 – Marketing Management
Choose two (2) from the following recommended courses:
MKTG 5220 – Big Data and Strategic Marketing
MKTG 5250 – Marketing Research and Intelligence
MKTG 5251 – Marketing and Digital Analytics
MKTG 5665 – Digital Marketing
OPIM 5510 – Web Analytics
Risk is everywhere — know how to model the risk across populations and time horizons to bring financial stability to the unknown.
Choose three (3) from the following recommended courses:
MATH 5630 – Long-term Actuarial Mathematics 1
MATH 5631 – Long-term Actuarial Mathematics 2
MATH 5637 – Statistics for Actuarial Modeling
MATH 5639 – Short-term Actuarial Models
An organization is only as strong as its people — develop expertise in combining data analytics with purposeful storytelling to harness the power of workforce intelligence.
Required Courses:
MGMT 5680 – Talent Management Through the Employee Lifecycle
MGMT 5377 – Human Resource Metrics and Talent Analytics
Choose one (1) from the following recommended courses:
MGMT 5650 – Interpersonal Relations, Influence, and Ethical Leadership
MGMT 5674 – Negotiation Strategies
MGMT 5675 – Business Acumen and Strategic Human Resource Management
Healthcare data has the power to change the patient experience — from improved patient outcomes to better efficiencies in health care operations, build the skills to make an impact.
Choose three (3) from the following recommended courses:
HCMI 5240 – Health Care Organization and Management
HCMI 5243 – Health Care Economics
HCMI 5686 – Health Insurance and Risk Management
OPIM 5508 – Healthcare Analytics and Research Methods
Supply chains impact daily life (think toilet paper and semi-conductor chips) - understand how systematically using data to drive strategic and effective sourcing decisions and optimize distribution and logistics.
Choose three (3) from the following recommended courses:
OPIM 5110 – Operations Management
OPIM 5111 – Supply Chain Analytics
OPIM 5112 – Strategic Sourcing
OPIM 5113 – Distribution and Logistics
Concentration-required courses generally count as electives to fulfill MSBAPM degree requirements.